Increasing Data Transparency in the Find My Application

Case Study
In today’s digital age, many services conceal how users’ personal information is collected and used. This project aims to address the growing need for users to have full transparency and control over their data and privacy.

Integrating new features such as pausing location share, toggling notifications for tracking, incognito mode, and the option to notify friends upon sharing location within the Find My application. Driven by the commitment to offer users heightened control and transparency over their privacy and data usage.
Duration:
4 Weeks
Role:
Wireframing
Prototyping
UX Research
User Testing
Tools: Figma
View Prototype
Phone Screen with integrated solution
Phone Screen with integrated solution
Phone Screen with integrated solution

Overview

The Find My application allows users to share their location with friends and family, helping to keep track of each other in real-time. While effective, its current privacy features are limited.

How might we?

How might we integrate features within the Find My application to give users greater control and transparency over their privacy and data usage?

Solution

To improve privacy and transparency in the Find My app, three new features were introduced, offering users greater control over their location data.

These features provide greater flexibility, mutual transparency, and customisable notifications to improve the user experience.

Phone screen GIF with pause feature

Pause Location Sharing with Flexibility

Users can temporarily pause location sharing without sending notification to their friends upon resumption.

This allows users to manage their privacy without triggering notifications upon resumption, providing more flexibility.

Adjusting notifications once location is shared

When sharing their location, users have the option to choose whether or not to notify their friend that they’ve shared their location.

This allows for customisable notifications, giving users more control over when and how their location is shared.

Phone screen GIF with notification feature
Phone screen GIF with incognito feature

Incognito Mode and Tracking notifications

Allowing users to pausing location share with one toggle, and providing mutual transparency about when and how location data is used.

Ensuring mutual awareness by notifying both users and their friends when location tracking is active.

User flow

A user flow was created to visualise the process a user goes through while using the Find My application. Afterwards, opportunities were then identified to address the HMW statement.

User Interview

A user interview was conducted to gain a better understanding of current users' feelings toward the application, identifying areas for improvement and pinpointing pain points. The interview revealed that while users found the application beneficial for their safety, a major pain point was their discomfort with the knowledge that their location could be viewed at all times, even by close friends.

Interview Questions

  • Do you use the ‘Find My’ app for your friends? If so, why?
  • Do you enjoy using this app? What do you like or dislike about it?
  • You are never notified when your friends look at your location, how does that make you feel?
  • You can’t temporarily stop sharing your location without notifying your friends when you’ve reactivated it, how does this make you feel?
  • What features do you think can be added to this application?

Empathy Map

Using the results gathered from my research, which include the user interview, current application features, and the existing user flow, I created an empathy map to highlight potential areas for improvement and ensure a user centric approach to the solution.

Key Findings:

Lack of location data transparency

  • Users are only able to view when certain apps use their location in System Services and are not notified while their location is being used.
  • While a friend is able to get directions to the user's location, the user is not notified while they are actively being tracked.

Permissions

  • No additional permissions are required after the initial location share, except when users set up notifications to alert their friends upon leaving or arriving at a specific location.
  • Users are able to click on the directions button to open maps to directly head towards the direction of your friends. However, their friend is not notified when they are actively being tracked. Moreover, further permissions do not have to be allowed by your friend when currently tracking or following them.

Initial Location Share

  • Users are notified each time a location is shared with them, if a user stops and then resumes location sharing, their friends will know the location was temporarily not shared. Users currently do not have an option to pause location share.
Current Find My App Features
Current Find My App Features
Current Find My App Features
Current Find My App Features
Current Find My App Features
Current Find My App Features

User flow Comparison

As is / To be Method

The future state of the Find My app includes new features that give users more control and mutual transparency over location sharing.

Users will be able see when their location is being tracked, and the other party will be notified as well.

Currently, friends are only notified when location sharing starts, revealing that it was previously stopped.

To enhance privacy, an additional toggle could allow users to choose whether to notify others when sharing begins. A pause button could also be added, letting users temporarily pause location sharing without stopping it indefinitely.

Current  State User Flow
Current user flow
Future State User Flow
Future state user flow

Before & After

Pause Location Share

Screen of Find My app before changesScreen of Find My app before changes
Before

Once location is shared, the other user gets a notification in messages that the user has started sharing their location again.

Screen of Find My app after changesScreen of Find My app after changes
After

When paused, resuming location sharing won’t trigger a notification in messages, allowing users to manage their privacy more flexibly and discreetly.

Start Location Sharing

Screen of Find My app before changesScreen of Find My app before changes
Before

On location share, the system automatically notifies the other person indicating that their friend has begun sharing their location.

Screen of Find My app after changesScreen of Find My app before changes
After

When sharing their location, users can choose whether to notify their friend.

Incognito Mode & Tracking Notifications

Screen of Find My app before changes
Screen of Find My app before changes
Screen of Find My app after changes
Screen of Find My app after changes
Screen of Find My app after changes
Before
After
Screen of Find My app before changesScreen of Find My app before changes
Before

No tracking notifications or Incognito mode. Notification options are for the pop up notifications of the app itself.

Screen of Find My app after changesScreen of Find My app after changesScreen of Find My app after changes
After

Allows users to pause location sharing with everyone. Notifications alert users when their location is being tracked.

User Testing

After developing the wireframes, the same users from the initial interviews tested the updated features. They reported feeling more comfortable and reassured about their privacy, particularly appreciating the convenience of the pause feature, which allowed them to temporarily stop location sharing without notifying friends when it resumed.

Although the new features added a few extra steps, users felt they were not burdensome and agreed the trade-off was worthwhile to protect their privacy and maintain transparency, even with friends.

User testing questions:

  • Any comments about the additions and changes to the app?
  • How do you feel about your privacy after these additions?
“ I really enjoy these additions as it does not affect the interface of the app, and it doesn’t really require any additional steps that are bothersome.”
"I like how I am now able to pause sharing my location temporarily when i’m at certain locations where I would not like to be shared"
Results

Final Takeaways

Learnings

Through developing the new features for the Find My app, I gained a deeper understanding of the importance of designing for both mutual transparency and privacy. Integrating these features empowers users by giving them more control over their data, while fostering trust between the user and the app. I learned that while building trust, it is essential to maintain the expected functionality. Ultimately, this project showed that even small changes, like a pause button or customisable notifications, can significantly enhance user satisfaction and privacy.

Challenges

I faced the design challenge of ensuring users had a positive experience without adding unnecessary screens or steps that could impact usability. It was crucial to give users control over their privacy while keeping the interface simple and intuitive. My goal was to enhance functionality without introducing features that would force users to relearn the app. Additionally, I carefully considered how users felt when notifying friends about location-sharing changes, aiming to balance privacy control with transparency to avoid discomfort when tracking settings were updated.

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