I started the project by selecting scissors as my object. I sketched various simple icon variations to represent them, then used Illustrator to refine the design and ensure it could be resized without losing quality.
After creating my icons in Illustrator, I brainstormed potential industries that use scissors. Inspired by horror films, especially Sweeney Todd, I decided on a barber theme with a horror twist. I named the company "Wicked Cuts" and searched for typefaces on Adobe Fonts that matched the brand’s tone.
I then used InDesign to type out the name and paired it with different icons to find the best combination.
Through multiple iterations, I selected a logo to refine.
I applied the Roughen texture to the icon to better match the typeface.
Since the chosen typeface was a bit hard to read, I adjusted its points in Illustrator to improve legibility.
